I believe that was an initial marketing strategy (and still valid)… And Blynk has many features that can be easily done with minimal or no coding.
But anything with this much flexibility and customizable options will always require some degree of skill to maximise it’s potential.
Based on what I have seen and read… I think the main objective is as a customisable Graphical Control Interface for IOT. And that it is 
"Blynk is a Platform with iOS and Android apps to control Arduino, Raspberry Pi and the likes over the Internet.
It’s a digital dashboard where you can build a graphic interface for your project by simply dragging and dropping widgets."
This is effectively what the Time option in the Eventor Widget does… without needing code 