Iโm really sorry to hear that. They were pioneers in this space, providing something really different from others. They were also very supportive during Blynk Kickstarter campaign. Their CEO, Vasilis is a true open-source believer and amazing person. Iโm sure it was a very hard decision to make.
Doing business with maker community is tough. People are eager to pay for hardware but are not used to pay for software, that saves so much time and brings convenience.
I hope that the pivot they take will enable them to continue the amazing work they did.
I wonder if the fact that they never supported anything beyond Arduino V1.0.x compatibility had anything to do with lowering their popularity? There were many platforms that werenโt supported because they required Arduino 1.5.x or higher.